Producing Video Content During Vision Expo East Trade Show

Creating video content during a trade show sounds simple but requires planning, teamwork and efficient video gear. During Vision Expo East in NYC, the Bullseye video team used a single DSLR camera, wireless mic, LED lighting to capture Synchrony Financial customer marketing segments. Careful script preparation, working with agency and clients, we were able to film five different segments on why Synchrony’s new marketing tools are benefit to their customers.